How to use LinkedIn to find clients, grow your business and increase your professional profile reach

ABOUT

Whether you are a professional service provider, a startup, a small business, an entrepreneur or an individual who is working in a company, LinkedIn is one of the most powerful free tools at your disposal. Yet most people either don't know how to use LinkedIn properly or use it ineffectively.

Join York Zucchi and Colin Chapman for this masterclass in how to use LinkedIn to find clients and take your professional profile to a whole new level.

The 3 hour masterclass will cover, amongst other things:

• How to utilize the free linkedin tool to get traction for your business in terms of generating leads
• How to set LinkedIn up and what to do so that it starts working for you 24/7 in terms of generating leads and growing your professional profile
• How to utilize Sales Navigator to target leads (if you do not have access to Sales Navigator don't worry - we will be covering a lot of ways you can use LinkedIn for free to make it work for you).

What you will need in the evening:

- Your phone, tablet or laptop (ensure it is nicely charged. Phone is usually enough - no need to bring everything)

- Ensure you are registered on Linkedin.

- A good sense of humour

Please note that this is a highly interactive workshop and not just one person lecturing. Be prepared to engage, be stimulated and have your eyes open.

Outcomes from the masterclass:

- Tap into the free tools and resources under your nose to make them work for you

- Have the practical knowledge and use the work we do in the Masterclass to start generating leads and grow your professional reputation

- Have social media work for you 24/7 without spending a cent.

Pricing:

R 550 per person. This pricing is kept intentionally low so that it is affordable to almost every entrepreneur. To keep the pricing low please note that we will not be serving drinks or food. If you are a struggling entrepreneur or young professional and really wish to attend please don't hesitate to email York on [email protected] to see how we can help you not miss this opportunity.

About the facilitators

Swiss born investor and entrepreneur, York Zucchi, is a former Goldman Sachs banker who over his 23 years in business (split evenly between working in large corporates around the world and as an entrepreneur) generated over USD 420m in sales (directly and as part of a team). He chairs a couple of funds that invest in startups, has worked on numerous projects and businesses and has - through his work at SME Movement - supported SMEs in over 83 countries and learned what works and what doesn't in terms of generating leads. The Masterclass is taking all of York's experience and distilling it so it can benefit entrepreneurs and professionals alike in an easy to implement format. He is currently the Chairperson of the Centre for Unconventional Entrepreneurship.

South African born Colin Chapman is a proud sales professional. Over the last twenty years Colin has run the entire gamut of sales from big game hunting, farming, fishing, ploughing and every other agricultural sales metaphor in between, he's learnt a thing or two about how to win deals. Colin believes that sales is a noble profession and should be treated as such. However, this means that sales professionals need to be willing to adapt and change to the new world of sales. Colin is always eager to help other sales professionals and sales team in their quest to improve their sales ability.

 Here is a recent photo of York covering some elements at the Coca Cola Dome in Johannesburg in front of 14.000 people.

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