Marketing your Private Practice

Thu Jun 4, 08:00 - Thu Jun 4, 19:00

Event is online

ABOUT

Effective Private Practice requires a targeted strategy, to ensure visibility of your brand to clients and stakeholders such as GPs, teachers, other healthcare professionals, etc.


Join Haneke Jonas, Chairperson of INSTOPP, and Deirdré van Zyl Smit, Marketing Expert with practical tips and do’s and don’ts when it comes to marketing your Private Practice.


This interactive session will cover topics like:

-      Marketing legislation

-      HPCSA guidelines for marketing your practice

-      Legislation guiding ethical and fair marketing

-      Patient rights in advertising

-      Compiling a Marketing Strategy

-      Social Media for practice & patient education

-      Q&A


Who should attend?

This session is ideal for all private practice owners, including Occupational Therapists, Physiotherapists, Speech Therapists, Psychologists and related allied practices.


About the speakers:

Haneke Jonas is an experienced Mental Health Occupational Therapist and has been in private practice for well over 16 years.  


She is dedicated to guide and mentor fellow Occupational Therapists in building ethical and healthy private practices. Haneke has presented a number of Practice Management Courses over the past 4 years.  


She is the Chairperson of the Institute of Occupational Therapists in Private Practice and mentors OTs in private practice.  


Deirdré van Zyl Smit has spent nearly two decades in a variety of communications roles, and has extensive experience in both the agency and corporate world at a senior level. A communications all-rounder, her experience includes strategy, planning and execution of targeted brand and marketing campaigns across all communication platforms.


Details:

Thursday 4 June 2020

08h00 – 10h00 OR 17h00 – 19h00

R350 pp

Presented on Zoom

3 CPD points