Story Selling

Wed Sep 14, 12:30 - Wed Sep 14, 14:00

Event is online

ABOUT

“Once upon a time…..”

“A duck walks into a bar……”

“Let me tell you about some of the stupid stunts I pulled when I was your age….”


Before books and technology humans told stories – we told stories to give ourselves a sense of our place in the world, we told stories to entertain and we told stories to teach.


Everybody loves a story and we relate on an unconscious level – they are part of what it is to be human


Persuading your customer/client that you (and your company) are the right folks with whom to do business, persuading your customer/client that you have the solution to the challenge or problem is part of what you do everyday. There is no better way to provide evidence of your credibility than by the use of a (true) story.


Persuading your customer/client that there is risk in not doing what you suggest is something you do every day. Is there a better way to do this if not by way of a story?


You can even use a good story to get folks to relax in a tense situation.


Join The Sales Institute to learn about story selling and how it can help you to close more deals. You will learn how to:


  • Relax a buyer’s skepticism while activating the part of his or her brain where trust is formed and connections are forged
  • Use the power of story to influence buyers to change
  • Make your ideas, beliefs, and experiences “storiable” using a proven story structure
  • Build a personal inventory of stories to use throughout your sales cycle
  • Tell your stories with authenticity and real passion
  • Incorporate storytelling and empathic listening to achieve collaborative conversations with buyers