International Mobile Professional Accreditation with EXAM

Wed Aug 21, 08:00 - Thu Aug 22, 16:00

The Focus Rooms

ABOUT

Do you have a professional qualification as a mobile practitioner? Are you able to develop effective Mobile User Experiences (UX) that yields results? Do you understand how each of the different technologies work and how to put them together to support your marketing strategy, campaign or competition? Are you able to implement this across the African Continent, based on the technology and restrictions in Africa? Are you choosing the right technologies and integrating them creatively and effectively to optimise your results, and offer you customers the best user experience?


As shoppers and consumers become increasingly mobile centric, marketers need to understand and use the channel to connect, engage and influence them.


This course is designed to give you a comprehensive understanding of mobile marketing and the skills to start applying it in your business.


You will leave the course with a solid understanding of how and when to apply a variety of strategies and techniques to effectively communicate with and engage your audience through and with mobile.


The case studies and exercises used in the course will support and inform your approach for creating a marketing strategy that includes mobile.


Who should attend?


Marketers and Agencies and anyone who is working in the African Market.


What will you gain?


-Create and develop an effective mobile marketing strategy.


- Make better, more informed decisions via increased knowledge and understanding of mobile marketing.


- Use data and insight to plan, monitor and measure the success of your mobile presence and mobile-enabled marketing campaigns.


- Understand current and proposed regulations and other laws affecting mobile marketing practices.


- Understand how mobile works differently in different geographies, markets and with each player within markets.


Upon successfully completing the online exam, you will become an internationally recognised professional accreditation in Mobile Marketing from The Institute of Direct & Digital Marketing (www.theidm.com)

DIRECTIONS

International Mobile Professional Accreditation with EXAM
The Focus Rooms
Leeuwkop Rd, Sunninghill, Sandton, 2191
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