International Certified Digital Marketing Professional Course - 5 Day Bootcamp

ABOUT

About this Course

This practical digital marketing accreditation course is taught by leading digital marketing practitioners. By taking this course you will learn how to use the internet as an effective marketing channel. Students who complete this course will be eligible to take the Digital Marketing Institute’s international Professional Digital Marketer Assessment.

Learning Outcomes

• Increase your website’s visibility through search engine optimization techniques
• Drive qualified traffic to your website through pay-per- click advertising
• Execute digital display campaigns
• Capture, segment and manage email subscribers in order to plan and execute a successful email marketing campaign
• Use suitable social media channels for different business goals and objectives
• Measure and optimize your social media campaigns
• Leverage mobile marketing for its micro-targeting advantages
• Analyze and optimize your overall digital marketing activity
• Create a formal digital marketing plan for your business

Syllabus/Modules

Our courses are reviewed by the Syllabus Advisory Council, which is composed of leading digital companies including Google, Facebook, Twitter and LinkedIn. Our learning content is shaped by the industry stakeholders that matter most. The Professional Diploma in Digital Marketing will give you an in-depth understanding of how to effectively strategise and implement powerful digital marketing campaigns that convert. From social media marketing to search marketing, you’ll learn everything you need to excel at your digital marketing career.

• Introduction to Digital Marketing
• Website Optimisation
• SEO (Search Engine Optimisation)
• Content Marketing
• Social Media Marketing
• Paid Search (PPC) with Google Ads
• Display and Video Advertising
• Email Marketing
• Analytics with Google Analytics
• Digital Marketing Strategy

Accreditation

The internationally recognised Professional Diploma in Digital Marketing course is the global certification standard for digital marketing; designed and taught by industry experts and validated by the world’s leading and most influential brands. Students who complete this course will be eligible to take the Digital Marketing Institute’s internationally recognised Certified Digital Marketing Professional accreditation.

Important Notice: This course is not SETA accredited and is not registered with the Department of Higher Education in South Africa as a tertiary qualification, however the accreditation is approved and credit rated by the Scottish Qualifications Authority at Level 8 on the Scottish Credit and Qualifications Framework (SCQF), and is comparable to Level 5 on the European Qualifications Framework.

Who should Attend?

Whether you’re a complete beginner, business owner or marketing professional looking to upgrade to digital, this course is perfect for you.

Widely attended by Marketing Managers, Digital Managers, Online Marketers, Digital Media Consultants, Internet Marketing Consultants, Search Engine Marketers, Social Media Co-ordinators, Website Owners, e-Commerce Managers, Webmasters, Communications Managers, Content Managers, Copywriters and Online Publishers.

Requirements

There are no minimum educational requirements to attend this course.

A Laptop or Tablet is required to take part in the practical assignments during the training.

Basic Computer, Internet and Google knowledge is required.

We also advise that you set-up a Google Ads account prior to attending.

We recommend that you have access to your website’s Google Analytics Accounts.

Contact us for assistance in setting up or gaining access to your Google Accounts.

For more information go to BlueMagnet Digital Marketing Diploma.