2- Day Digital Marketing and Social Media for Business Masterclass

Wed Feb 19, 09:00 - Thu Feb 27, 09:00

To be announced.

ABOUT

Get digital skills quickly! 


Hi there! 


Short and powerful, this course is packed with everything that you need to know about Digital Marketing and Social Media in 2020! 


This is what you will learn: 


DAY 1: DIGITAL MARKETING

Take a deep dive into all things digital! Everything you need to know about digital marketing. You can do this day on its own or combine it with the social media day the next day.





  • Digital Strategy
  • What are the important headings to have in your strategy and plan
  • Email Marketing
  • This powerful and underrated topic will unlock the world of MailChimp for you
  • Websites
  • What goes into a good website design?
  • eCommerce websites - best practices
  • Usability testing - how to run a test
  • SEO
  • Get ranking on page one of Google
  • Google Analytics overview and insights into your top numbers to watch
  • Paid advertising
  • Campaigns
  • And More!


 

DAY 2: SOCIAL MEDIA MARKETING

This is a biggie. We'll cover the social media landscape, each of the channels' strengths and weaknesses, plus how to put together a strategy for effective social media marketing. Content marketing is a powerful way of keeping your customers and prospects engaged. Without it you are just hard-selling your products and services, and not closing as many sales as you could and should. We'll show you practical ways to organise your life so you don't go mad or get lost in this new landscape - there's lots to do and you need to be organised and not be completely overwhelmed. Learn about creating campaigns, how to set them up and how to measure their effectiveness.





  • Social Media Strategy
  • Top platforms, strengths, weaknesses, do's and don'ts
  • Facebook
  • LinkedIn
  • Instagram
  • WhatsApp
  • YouTube
  • Twitter
  • Podcasting
  • Content Marketing
  • Competitions
  • The Law and Social Media
  • Video Marketing
  • Ads
  • Analytics
  • Blogging
  • And More...

 

Venue: Cape Town               Venue: Pretoria

Date: 19 - 20 February 2020            Date: 26 - 27 February 2020

Time: 9:00 am - 4:00 pm            Time: 9:00 am - 4:00 pm

Certificate if you attend both days         Certificate if you attend both days?


Cost:

Full 2 Day Course: only R4,500 (ex.VAT)

Day Rate: R2,500 per day (ex.VAT)


Can’t make both days? One Day participation is optional!


Please note that bookings for the masterclass close at 12:00 pm the day before.


Don’t miss out!